The Aboriginal Multi-Media Society of Alberta (AMMSA) is a news and communications society dedicated to serving the news and information needs of Indigenous people across Canada. The Aboriginal Multi-Media Society is independent and committed to facilitating the exchange of information reflecting Aboriginal culture to a growing and diverse audience.AMMSA is dedicated to providing objective, mature and balanced coverage of news, information and entertainment relevant to Indigenous issues and peoples while maintaining profound respect for the values, principles and traditions of Indigenous peoples.